Resilient Growth. Expanding Influence.
Trust only matters if you’re relevant. Relevance only exists as far as you reach.
Companies produce durable, consequential growth only when they reach the people who decide, and are understood and believed when they do. The R3 Framework is the methodology. The R3G Standard is the score.
Whether a company is seen and understood.
Whether a company is believed.
Whether a company is carried to the people who decide.
R³ = G — the R3 equation
Relevance times Reputation, raised to the power of Reach, equals Growth.
R × R— Relevance × Reputation
^R— Reach — the exponent on the base. Produced by POET.
d²— Discoverability × Distinctiveness — distinctive discoverability. POET’s domain.
c²— Consistency × Credibility — how coherently, and how provably, what is carried holds up when it arrives. P3’s domain.
G(r, i)— Growth, defined by its resilience and its influence
Relevance times reputation, raised to the power of reach — discoverable, distinctive, consistent and credible — produces growth defined by its resilience and its influence.
Three lenses.
One outcome.
Relevance asks whether a company is seen and understood. Reputation asks whether it is believed. Reach asks whether it is carried to the people who decide. Growth requires all three.
Definition
How present, prominent, and prioritized a company is across the environments where audiences and AI systems form their views — and what it is associated with when it appears. Whether a company is seen and understood.
Its own signal
Salience
Definition
How trusted, credible, and admired a company is when it is seen. Whether a company is believed.
Its own signal
Trust
Definition
How far what is seen, understood and believed travels, and whether it arrives with the people who decide. Reach is the exponent on the other two, and it is produced through the four routes of POET.
Its own signal
Distribution
The overlap
Three foundations.
Eight levers. Four routes.
Salience, Trust and Distribution in every case. Eight core levers, customised to the organisation and its domain. Four routes to reach. Each is measured through survey research and AI-discoverable digital signals. The composite is the R3G Standard.
- 01SalienceRelevance lens
- 02TrustReputation lens
- 03DistributionReach lens
- 04PortfolioLever
- 05StrategyLever
- 06LeadershipLever
- 07HeritageLever
- 08TransparencyLever
- 09TalentLever
- 10SocietyLever
- 11TasteLever
- 12PartneredRoute
- 13OrganicRoute
- 14EarnedRoute
- 15TargetedRoute
Reputation in the AI era.
Search engines are no longer the primary way audiences find, evaluate, and decide about companies. Large language models read what a company publishes, what others publish about it, and what its reputation signals across every stakeholder. That view now precedes almost every consequential encounter with the company.
Reputation is no longer only what people say about a company. It is what AI systems say — and what they cite when they say it.
Be top of mind. Be understood. Be believed. Then grow.
Objektive Working Papers (2026). R3: Relevance × Reputation ^ Reach. Working Paper No. 2, 2026 edition. https://buildr2.com
Markdown and PDF editions forthcoming.